In depth market research
from MLMpublicity.com can let you know where the opportunities lie.
From competition analysis
to price sensitivity, out market research will give you the details you
need to succeed.
Call us for a quote
on your next market research project.
MLMpublicity.com offers
market research in all industries. Whether you are looking to expand into
new markets, or simply want to check the competition, we can help.
Each market research
project is quoted on a per project basis. Please call us for a proposal
on your next market research project.
Our market research
consists of the following aspects:
Define
Market Research Objectives:
- New product/service
concept testing, evaluation and market potential assessment
- Product/service
refinement testing, evaluation and market potential assessment
- Target market identification
and evaluation
- Distribution channel
new product/service receptivity, price sensitivity and sales potential
Market
Research Process:
Define
Clear Objectives
At MLMpublicity.com, we begin each market research project with an in-depth
discussion of your goals and expectations. This stage of the process is
crucial to the end result. We will assist you in developing a clear objective
so the data we gather is instrumental to your marketing objectives.
Create
Detailed Survey
After we develop a clear objective, the next step is to create the questions
necessary to acquire the correct data. Questions can be multiple choice,
open-ended, and ranking scale type (1-10).
Develop
Survey Prospect List
Once the first two stages of the market research process are completed,
its time to develop a list of who needs to be surveyed. Is it the end
consumer, the distributor, or the someone else? We will help you identify
the correct person that will know the information you are looking for
and develop a custom list of leads that will be contacted for the Pilot
and Research Surveys.
Perform
Pilot Survey
A pilot survey will help us determine if we are meeting your objectives.
It will also help us develop the full research project. Re-analyze Survey
During this stage we will take what we learned from the pilot survey and
modify the survey to have easier access to data. Typical changes include
changing an open-ended question into a multiple-choice selection, and
narrowing demographics.
Perform
Market Research
This stage is where everything comes together and the full market research
is performed. Our quote will include a guaranteed number of completed
interviews from which we will compile the research report.
Compile
and Analyze Data
After the surveys have been completed, we will compile all of the respondents’
answers into a spreadsheet that will reveal their exact answers to the
questions asked. This detailed spreadsheet will offer deep insight into
the thoughts of your potential customers. It is this spreadsheet information
we will use to conduct your final report.
Provide
Full Market Research Report
The final report will consist of much more than just a compilation of
the surveys. MLMpublicity.com will go the extra mile and perform research
on your industry and use this information, combined with the survey results,
to provide you with a full research report and recommended actions.
Methodologies:
- Telephone Interviews
- Focus Groups
- Web Surveys
- Mail Surveys
- Email Surveys
Call us for a quote
on your next market research project.
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